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Strategic marketing, content ecosystems, and sales enablement for technology innovators and growth-stage companies.
B2B Marketing Is Shifting Rapidly
B2B Marketing Is Shifting Rapidly
77% of B2B buyers grew up with the internet. They conduct most of their research before ever contacting a vendor. This upends the traditional enterprise marketing playbook. But, provide content that answers their questions and builds their decision confidence and they become 3x more likely buy a richer solution with less regret. Given them typical product-centric marketing and they'll ghost you, often making no decision at all.
77% of B2B buyers grew up with the internet. They conduct most of their research before ever contacting a vendor. This upends the traditional enterprise marketing playbook. But, provide content that answers their questions and builds their decision confidence and they become 3x more likely buy a richer solution with less regret. Given them typical product-centric marketing and they'll ghost you, often making no decision at all.
SOME RECENT WORK EXAMPLES. SEE PORTFOLIO PAGES FOR MORE
90% Plus new buyers downloading assets, CTRs up nearly 100%, Site traffic 3X that of product-focused messages. Who says an "mature" company can't learn new tricks?
How do you reassure the installed base after you've been a bit aggressive on your new messaging? Buy them a beef of course!
Change management and "meaning making" are two of the most important aspects of modern marketing.
COMPANIES I'VE WORKED FOR OR COLLABORATED WITH
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