Hello!  I'm Michael Grants 

I'm a product marketer focused on making solutions easier to sell and even easier to buy. 

The new B2B buyer is research-driven, dependent upon digital content to develop their shortlist of vendors before contacting sales. Yet 70% of them say vendor marketing misses the mark, leaving them without the answers they’re seeking and paralyzing their research efforts.  

Many companies struggle talking about their products and solutions in ways that engage and persuade business buyers. And confused buyers don’t decide, they disappear  

I help organizations get clear about the value of their complex and solution's value.  Then create marketing that inspires readers to click, the buy, try and call buttons  When companies help Objections drop. Deal sizes rise. Your content reshapes thinking, so buyers lean in, not away. Underperformers get replaced with purpose, not guesswork. Suddenly, you're not just considered. You're preferred.