Hello!  I'm Michael Grant

Most buyers do not hesitate because they lack information. They hesitate because their internal doubts never fully resolve. In B2B, that hesitation shows up as stalled deals, endless research, and buyers who disengage before contacting sales. My work focuses on decision timing, not content volume.

Instead, I design marketing systems that anticipate doubt and resolve it at the moment it appears. That means mapping where buyers hesitate, aligning teams around those decision points, and structuring messaging to reduce friction rather than add persuasion.

The result: When buyers feel guided instead of sold, skepticism drops, confidence rises, and decisions move forward.