Embedded Files
I help technology companies develop and execute marketing strategies that engage and convert buyers
B2B Marketing Is Shifting Rapidly
B2B Marketing Is Shifting Rapidly
77% of B2B buyers grew up with the internet. They conduct most of their research before ever contacting a vendor. This upends the traditional enterprise marketing playbook. But, provide content that answers their questions and builds their decision confidence and they become 3x more likely buy a richer solution with less regret. Given them typical product-centric marketing and they'll ghost you, often making no decision at all.
77% of B2B buyers grew up with the internet. They conduct most of their research before ever contacting a vendor. This upends the traditional enterprise marketing playbook. But, provide content that answers their questions and builds their decision confidence and they become 3x more likely buy a richer solution with less regret. Given them typical product-centric marketing and they'll ghost you, often making no decision at all.
Are your buyers confident? If you're not sure, perhaps we should talk
Are your buyers confident? If you're not sure, perhaps we should talk
SOME RECENT WORK EXAMPLES. SEE PORTFOLIO PAGES FOR MORE
90% Plus new buyers downloading assets, CTRs up nearly 100%, Site traffic 3X that of product-focused messages. Who says an "mature" company can't learn new tricks?
How do you reassure the installed base after you've been a bit aggressive on your new messaging? Buy them a beef of course!
Change management and "meaning making" are two of the most important aspects of modern marketing.
COMPANIES I'VE WORKED FOR OR COLLABORATED WITH
LETS GET IN TOUCH
Page updated
Google Sites
Report abuse