Hi, I'm MICHAEL GRANT

Most B2B buyers don’t hesitate because they lack information; they hesitate because they can’t resolve their internal doubt. More than 84% of these buyers will move on without ever contacting a vendor. In high-stakes sectors like AI and Data Management, this doubt creates infinite "research loops" and stalled deals. The reality is simple: Confused buyers don’t decide, they disappear.

I help companies architect GTM systems that anticipate buyer skepticism. By providing education for every stakeholder at every stage, we can turn clarity and confidence into a competitive advantage.

I am seeking Senior Product Marketing roles where I can build the frameworks and tools that help B2B buyers choose better solutions with zero regrets.